# The Complete Claude Guide for Product Managers: 42 Claude Skills for the Whole Product Job

> 42 free Claude skills for the whole product job, stage by stage, from the product vision to the weekly update — direction, discovery, prioritisation, specs, delivery, launch and proof.

42 free Claude Skills (Agent Skills) by Pauline Bertry, Polar Bear. For Claude Code, Claude.ai and Claude Desktop.

- Page: https://meet-polar-bear.com/skills/complete-claude-guide-for-product-managers-pack
- Download: https://meet-polar-bear.com/skills/complete-claude-guide-for-product-managers-pack.zip
- Source: https://github.com/polar-bear-org/claude-skills/tree/main/packs/complete-claude-guide-for-product-managers-pack
- License: Free to use inside your company, not for resale.
- For: product managers, product owners, heads of product

## Install

**Claude Code** — two lines, every skill in the pack at once:

```
/plugin marketplace add polar-bear-org/claude-skills
/plugin install complete-claude-guide-for-product-managers-pack@polar-bear-skills
```

**Claude.ai / Claude Desktop** — download https://meet-polar-bear.com/skills/complete-claude-guide-for-product-managers-pack.zip and upload each skill from its `install/` folder under Settings → Customize → Skills.

**Manually** — copy `packs/complete-claude-guide-for-product-managers-pack/skills/*` from https://github.com/polar-bear-org/claude-skills into `~/.claude/skills/` or a project's `.claude/skills/`.

## The 42 skills

### 1. Pmg write product vision (`pmg-write-product-vision`)

Vision statement options and a Product Vision Board (target group, needs, product, business goals), each need marked by its evidence

Say: "run pmg-write-product-vision", "write our product vision", "vision statement", "product vision board", "what are we building toward", "the team cannot explain the product in one sentence"

### 2. Pmg write product strategy (`pmg-write-product-strategy`)

A strategy kernel: diagnosis, guiding policy, coherent actions and a "we will not" list, checked against the signs of bad strategy

Say: "run pmg-write-product-strategy", "write our product strategy", "strategy one-pager", "everything is high priority", "we have no strategy to say no against", "what will we not do"

### 3. Pmg map the impact (`pmg-map-the-impact`)

An impact map from one business goal to actors, behaviour changes and deliverables, with every item no impact needs marked cut or justify

Say: "run pmg-map-the-impact", "impact map", "impact mapping", "whose behaviour does this change", "our roadmap is just features", "connect features to the goal"

### 4. Pmg size the market (`pmg-size-the-market`)

TAM, SAM and SOM from top-down and bottom-up sizing, every assumption sourced, a low-base-high range and sanity checks

Say: "run pmg-size-the-market", "size the market", "TAM SAM SOM", "how big is this opportunity", "market sizing for the slide", "is this market big enough"

### 5. Pmg fill lean canvas (`pmg-fill-lean-canvas`)

A Lean Canvas for one segment with every box marked tested or untested and the three riskiest assumptions named

Say: "run pmg-fill-lean-canvas", "lean canvas", "business model on one page", "new product idea", "is this bet viable", "riskiest assumptions"

### 6. Pmg pick north star metric (`pmg-pick-north-star-metric`)

A north star metric tree: the north star, three to five input metrics with definitions, sources and owners, and a counter-metric each

Say: "run pmg-pick-north-star-metric", "pick our north star metric", "north star framework", "which number are we moving", "input metrics", "metric tree"

### 7. Pmg build product roadmap (`pmg-build-product-roadmap`)

A now-next-later roadmap with a confidence note per item, a "not on the roadmap" list with reasons and a one-page executive version

Say: "run pmg-build-product-roadmap", "build our product roadmap", "now next later roadmap", "roadmap without dates", "the CEO keeps changing the roadmap", "every date becomes a promise"

### 8. Pmg prepare interview guide (`pmg-prepare-interview-guide`)

A story-based customer interview guide timed to your slot: screener lines, questions anchored in one past instance, probes, consent note, notes template

Say: "run pmg-prepare-interview-guide", "customer interview guide", "what should I ask customers", "prep my customer call", "discovery interview script", "avoid leading questions"

### 9. Pmg synthesise interviews (`pmg-synthesise-interviews`)

An affinity board from real interview notes: need statements that cite their sources, contradictions between participants, open questions to take back

Say: "run pmg-synthesise-interviews", "synthesise these interviews", "affinity map my notes", "what did customers tell us", "turn transcripts into insights", "customer needs from interviews"

### 10. Pmg build personas (`pmg-build-personas`)

Three or four composite personas from interview evidence, each claim linked to its source, with proto-personas marked untested when no research exists

Say: "run pmg-build-personas", "build personas", "user personas from interviews", "who is our user", "research-based personas", "everyone means a different user"

### 11. Pmg map customer journey (`pmg-map-customer-journey`)

One persona's journey through one scenario: stages, actions, thoughts and feelings, pain points, opportunities with an owning team, evidence per cell

Say: "run pmg-map-customer-journey", "customer journey map", "map the user journey", "where do customers drop off", "end-to-end experience map", "who owns this gap"

### 12. Pmg map jobs to be done (`pmg-map-jobs-to-be-done`)

Solution-free job statements behind a request, the circumstances that trigger them, the forces for and against switching, and today's alternatives

Say: "run pmg-map-jobs-to-be-done", "jobs to be done", "JTBD map", "what job is the customer hiring this for", "why do they want this feature", "switching forces"

### 13. Pmg fill value proposition canvas (`pmg-fill-value-proposition-canvas`)

A Value Proposition Canvas for one segment: customer profile from research, value map, fit notes marked confirmed or unconfirmed, one positioning line

Say: "run pmg-fill-value-proposition-canvas", "value proposition canvas", "what is our value prop", "messaging for this segment", "pains and gains", "positioning line"

### 14. Pmg build opportunity tree (`pmg-build-opportunity-tree`)

An opportunity solution tree from one outcome and real interviews, with a target opportunity, three ideas and the riskiest assumption per idea

Say: "run pmg-build-opportunity-tree", "opportunity solution tree", "continuous discovery", "which opportunity should we go after", "riskiest assumption", "discovery between sprints"

### 15. Pmg triage feature requests (`pmg-triage-feature-requests`)

A triage board for a week of requests: request log, the job behind each one, a build / later / no sort and a reply draft for every requester

Say: "run pmg-triage-feature-requests", "triage feature requests", "sales promised a feature", "the CEO forwarded a request", "sort this week's requests", "how do I say no to a feature request"

### 16. Pmg score with rice (`pmg-score-with-rice`)

A RICE-scored backlog with confidence notes, out-of-order exceptions and a cut list

Say: "run pmg-score-with-rice", "RICE score my backlog", "prioritise my backlog", "rank these features", "the loudest voice keeps winning", "what do we cut this quarter"

### 17. Pmg score with ice (`pmg-score-with-ice`)

ICE scores for a long list of ideas, the evidence behind each confidence score, and a shortlist of the top ten to test

Say: "run pmg-score-with-ice", "ICE score these ideas", "pick which experiments to run", "too many growth ideas", "which ideas should we test first", "impact confidence ease"

### 18. Pmg rank with wsjf (`pmg-rank-with-wsjf`)

WSJF for a shared backlog: cost of delay parts divided by job size, the ranked list, and a check of how the order moves if one estimate is wrong

Say: "run pmg-rank-with-wsjf", "WSJF", "weighted shortest job first", "rank the shared backlog", "several teams one backlog", "which epic goes first"

### 19. Pmg cost the delay (`pmg-cost-the-delay`)

A cost of delay sheet: an urgency profile per item, a CD3 order, "yes, if" options that show what drops, and a reply to the person asking

Say: "run pmg-cost-the-delay", "everything is urgent", "cost of delay", "CD3", "how do I say no to my boss", "what drops if we take this on"

### 20. Pmg make business case (`pmg-make-business-case`)

A one-page business case in five parts with an assumptions table of ranges and owners and a note on what would change the answer

Say: "run pmg-make-business-case", "business case for this feature", "justify this feature to finance", "ROI for a feature", "build or buy", "the numbers are guesses"

### 21. Pmg set up daci decision (`pmg-set-up-daci-decision`)

One decision set up with DACI: the question and options, driver, approver, contributors, informed list, the inputs and a decision date

Say: "run pmg-set-up-daci-decision", "who decides this", "cannot get sign-off", "decision keeps getting reversed", "DACI for this decision", "who is the approver"

### 22. Pmg keep decision log (`pmg-keep-decision-log`)

A product decision log of short dated records (context, decision, status, consequences) and a rule for when a settled decision may be reopened

Say: "run pmg-keep-decision-log", "log this decision", "decision record", "decisions keep getting reopened", "we already decided this", "decision history"

### 23. Pmg write one pager (`pmg-write-one-pager`)

A Product One-Pager: problem, who it is for, why now, the bet, the success measure, what we will not do, open questions and the ask

Say: "run pmg-write-one-pager", "write a one-pager", "one page product brief", "pitch this idea on a page", "I need a go-ahead before the PRD", "product brief"

### 24. Pmg write pr faq (`pmg-write-pr-faq`)

A Working Backwards PR/FAQ: a one-page press release from the customer's side, a customer FAQ and an internal FAQ naming costs, risks and hard problems

Say: "run pmg-write-pr-faq", "write a PR/FAQ", "working backwards doc", "press release for this feature", "why are we building this", "write down the why before we build"

### 25. Pmg write prototype brief (`pmg-write-prototype-brief`)

A Prototype Test Brief: the belief it tests, a pass line decided in advance, what it does not prove and a gap-to-production list

Say: "run pmg-write-prototype-brief", "leadership thinks the demo is the product", "what does this prototype prove", "prototype test plan", "is the AI demo ready to ship", "gap to production"

### 26. Pmg write the prd (`pmg-write-the-prd`)

A PRD with the problem and its evidence, goals, non-goals, numbered testable requirements, open questions with owners and success measures

Say: "run pmg-write-the-prd", "write a PRD", "PRD template", "spec for this feature", "the team keeps reading the spec differently", "my AI PRD is too long"

### 27. Pmg spec the AI feature (`pmg-spec-the-ai-feature`)

An AI Feature Spec: the task in one line, measurable success criteria, an acceptable error rate set by a named person, an eval set plan, the human fallback, the launch bar

Say: "run pmg-spec-the-ai-feature", "spec an AI feature", "eval plan for this feature", "what error rate is acceptable", "a prompt change broke another case", "when is the AI feature ready to launch"

### 28. Pmg build story map (`pmg-build-story-map`)

A User Story Map with the user activity backbone told left to right, a walking skeleton and release slices tied to outcomes

Say: "run pmg-build-story-map", "story map", "user story mapping", "I cannot see the whole product in the backlog", "walking skeleton", "slice the MVP"

### 29. Pmg write user stories (`pmg-write-user-stories`)

A User Story Set with Given / When / Then acceptance criteria, an INVEST check per story and questions for refinement

Say: "run pmg-write-user-stories", "write user stories", "acceptance criteria", "Given When Then", "INVEST check", "engineers say the requirements are not detailed enough"

### 30. Pmg plan the sprint (`pmg-plan-the-sprint`)

A Sprint Plan: one sprint goal written as an outcome, capacity by role including bugs and debt, the items the team selected, a definition of done check, what was left out

Say: "run pmg-plan-the-sprint", "sprint planning", "plan the next sprint", "write a sprint goal", "what fits in this sprint", "we committed to too much again"

### 31. Pmg run sprint review (`pmg-run-sprint-review`)

A Sprint Review: the increment against the sprint goal, what meets the definition of done, feedback by role, proposed backlog changes, a short key-updates deck

Say: "run pmg-run-sprint-review", "sprint review", "prepare the sprint demo", "end of sprint review agenda", "nobody outside the team comes to the demo", "key updates deck for stakeholders"

### 32. Pmg cut scope with moscow (`pmg-cut-scope-with-moscow`)

A Must / Should / Could / Won't list for a fixed date, with a Must budget check and a Won't-this-time list

Say: "run pmg-cut-scope-with-moscow", "MoSCoW prioritisation", "the date is fixed and scope has to give", "must have should have could have", "cut scope for the release", "everything is a must"

### 33. Pmg write competitive analysis (`pmg-write-competitive-analysis`)

A Competitive Landscape Brief: a sourced landscape table, win / loss themes from buyer interviews, where you differ and what not to copy

Say: "run pmg-write-competitive-analysis", "competitive analysis", "competitor landscape", "the competitor has it", "win loss analysis", "should we copy this feature"

### 34. Pmg plan go to market (`pmg-plan-go-to-market`)

A Go-to-Market Launch Plan: launch tier, audiences, the positioning line every team uses, readiness by team, an enablement brief, owners and dates

Say: "run pmg-plan-go-to-market", "go-to-market plan", "GTM plan", "launch plan", "sales is not ready for the launch", "launch readiness"

### 35. Pmg run pre mortem (`pmg-run-pre-mortem`)

A pre-mortem on a launch or big decision: the failure story, a merged list of reasons, a risk register with owners and early signals, a go, adjust or stop call

Say: "run pmg-run-pre-mortem", "pre-mortem this launch", "what could go wrong", "risks before we commit", "launch risk register", "stress test the plan"

### 36. Pmg write release notes (`pmg-write-release-notes`)

Release Notes for customers grouped by change type, an internal version for support with known issues and workarounds, and a who-is-affected list

Say: "run pmg-write-release-notes", "release notes", "write the changelog", "what's new post", "turn these tickets into release notes", "support heard about it from customers"

### 37. Pmg set success metrics (`pmg-set-success-metrics`)

A HEART table for one release running from goals to signals to metrics, with a baseline, a target and a guardrail for each

Say: "run pmg-set-success-metrics", "success metrics for this release", "HEART metrics", "goals signals metrics", "how do we know if it worked", "define success before launch"

### 38. Pmg design the experiment (`pmg-design-the-experiment`)

An online controlled experiment: hypothesis, variants, one primary metric, guardrails, a sample and duration check and a decision rule written before launch

Say: "run pmg-design-the-experiment", "design an A/B test", "experiment plan", "is my test big enough", "how long should the test run", "decision rule for an experiment"

### 39. Pmg run post launch review (`pmg-run-post-launch-review`)

An after-action review of one launch: intended against actual, the reasons, a keep and change list, and a keep, fix or remove call on the feature

Say: "run pmg-run-post-launch-review", "post-launch review", "launch retrospective", "did the feature work", "nobody is using the new feature", "keep, fix or remove"

### 40. Pmg write weekly update (`pmg-write-weekly-update`)

A one-screen weekly update: bottom line and asks first, what shipped, what is at risk with an owner, decisions needed by date, one cut per audience

Say: "run pmg-write-weekly-update", "write my weekly update", "weekly product update", "status update nobody reads", "Friday update", "update for leadership"

### 41. Pmg run the retro (`pmg-run-the-retro`)

A retro that checks last retro's action first, picks a format for this cycle's question, groups input into themes, and ends in one owned change with a check date

Say: "run pmg-run-the-retro", "plan our retro", "sprint retrospective", "retro format", "our retro actions never happen", "start stop continue"

### 42. Pmg plan the quarter (`pmg-plan-the-quarter`)

A quarter plan: objectives and key results marked committed or aspirational, a capacity split, the bets behind each key result, what is out, check-in dates

Say: "run pmg-plan-the-quarter", "plan the quarter", "quarterly OKRs", "turn this feature list into OKRs", "key results", "OKR check-in"