# Claude for Marketing Graduates: 31 Claude Skills

> 31 free Claude skills for doing the junior marketing job well with Claude and then showing it — the brand voice guide, audience personas, the campaign plan, content across every channel, the monthly report, and the proof project, CV and interview answers that get you hired.

31 free Claude Skills (Agent Skills) by Pauline Bertry, Polar Bear. For Claude Code, Claude.ai and Claude Desktop.

- Page: https://meet-polar-bear.com/skills/grad-marketing-pack
- Download: https://meet-polar-bear.com/skills/grad-marketing-pack.zip
- Source: https://github.com/polar-bear-org/claude-skills/tree/main/packs/grad-marketing-pack
- License: Free to use inside your company, not for resale.
- For: marketing graduates, final-year marketing students, business graduates heading into marketing, marketing assistants, graduate marketing executives

## Install

**Claude Code** — two lines, every skill in the pack at once:

```
/plugin marketplace add polar-bear-org/claude-skills
/plugin install grad-marketing-pack@polar-bear-skills
```

**Claude.ai / Claude Desktop** — download https://meet-polar-bear.com/skills/grad-marketing-pack.zip and upload each skill from its `install/` folder under Settings → Customize → Skills.

**Manually** — copy `packs/grad-marketing-pack/skills/*` from https://github.com/polar-bear-org/claude-skills into `~/.claude/skills/` or a project's `.claude/skills/`.

## The 31 skills

### 1. Gmkt brand voice guide (`gmkt-brand-voice-guide`)

"We are / we are not" attributes, tone by situation, word list, three before-and-after rewrites, Project instructions block

Say: "run gmkt-brand-voice-guide", "brand voice guide", "tone of voice guide", "make my drafts sound like the brand", "write in our brand voice", "voice and tone document", "every draft sounds different", "set up Claude to write like us"

### 2. Gmkt prompt brief (`gmkt-prompt-brief`)

Reusable brief per recurring task, three starters, what never goes into a prompt

Say: "run gmkt-prompt-brief", "write me a better prompt", "my AI drafts are generic", "prompt template for social posts", "reusable prompt for the newsletter", "how do I brief Claude", "prompt for a report summary", "stop getting bland AI copy"

### 3. Gmkt AI draft review (`gmkt-ai-draft-review`)

Line-by-line check for facts, voice, generic tells and unsourced numbers, kept / changed / cut log, sign-off line

Say: "run gmkt-ai-draft-review", "check this AI draft", "does this sound like AI", "review my copy before it goes out", "fact check this post", "make this less generic", "edit this AI-written draft", "is this ready to send"

### 4. Gmkt claim check (`gmkt-claim-check`)

Every claim listed, evidence held or missing, reviews and ad labels checked, rewrite or cut, questions for an adviser

Say: "run gmkt-claim-check", "can we say best", "is this claim allowed", "substantiate this claim", "check our copy for claims", "where did this percentage come from", "are these testimonials ok", "do we need to label this as an ad"

### 5. Gmkt audience persona (`gmkt-audience-persona`)

One or two personas from public evidence, each line cited, assumptions marked, three things to test

Say: "run gmkt-audience-persona", "build a persona", "who is our audience", "customer persona from reviews", "the brief just says millennials", "target audience for this campaign", "what do customers actually say", "evidence-based persona"

### 6. Gmkt jobs to be done (`gmkt-jobs-to-be-done`)

Job statements, push, pull, anxiety and habit from real reviews, the message each force suggests

Say: "run gmkt-jobs-to-be-done", "jobs to be done", "JTBD map", "why do customers switch", "why do people hesitate to buy", "forces of progress", "switching triggers", "what job is our product hired for"

### 7. Gmkt competitor content audit (`gmkt-competitor-content-audit`)

Channels, themes, formats and rhythm, claims sorted into table stakes, rare and specific, gaps; a map, never a ranking

Say: "run gmkt-competitor-content-audit", "competitor content audit", "what are competitors doing on social", "competitor social media analysis", "audit competitor content", "how do we stand out from competitors", "everyone says the same thing"

### 8. Gmkt swot analysis (`gmkt-swot-analysis`)

SWOT with a source per line, PESTLE prompts, paired factors turned into actions

Say: "run gmkt-swot-analysis", "SWOT analysis", "do a SWOT for this brand", "marketing SWOT", "PESTLE analysis", "my SWOT has no so what", "SWOT for an interview task", "turn a SWOT into actions"

### 9. Gmkt creative brief (`gmkt-creative-brief`)

Objective, audience, single-minded proposition, reason to believe, mandatories, deliverables, measures, deadline

Say: "run gmkt-creative-brief", "write a creative brief", "brief the designer", "brief an agency", "turn my meeting notes into a brief", "single-minded proposition", "what goes in a creative brief", "my brief has five messages"

### 10. Gmkt messaging house (`gmkt-messaging-house`)

Umbrella message, three pillars, sourced proof points, words to avoid, one line per channel

Say: "run gmkt-messaging-house", "build a messaging house", "message house template", "key messages for a launch", "messaging pillars", "make every channel say the same thing", "messaging framework for a campaign", "proof points for our messages"

### 11. Gmkt campaign plan (`gmkt-campaign-plan`)

Situation, SMART objectives with a baseline, strategy, tactics by channel, actions with owners, control

Say: "run gmkt-campaign-plan", "pull together a campaign plan", "SOSTAC plan", "marketing plan for a launch", "event marketing plan", "SMART marketing objectives", "campaign plan template", "plan for a product launch"

### 12. Gmkt see think do care (`gmkt-see-think-do-care`)

Audience at each stage, content and channel per stage, one metric per stage, gaps in the mix

Say: "run gmkt-see-think-do-care", "see think do care", "map our content to the funnel", "content for people not ready to buy", "full funnel content plan", "awareness content metrics", "why is all our content salesy", "content mapping by intent"

### 13. Gmkt launch checklist (`gmkt-launch-checklist`)

UTM naming sheet, link and tracking tests, named approvals, ad labels, alt text, go or no-go owner

Say: "run gmkt-launch-checklist", "campaign launch checklist", "UTM naming convention", "check my UTM links", "pre-launch checklist", "launch is tomorrow", "do I need an ad label", "alt text for campaign images"

### 14. Gmkt content calendar (`gmkt-content-calendar`)

Month grid by channel, pillar, format, owner, status and approval date, evidence behind each post

Say: "run gmkt-content-calendar", "content calendar for next month", "plan our social posts for the month", "content plan template", "what should we post this month", "social media calendar", "editorial calendar", "we only post when there is time"

### 15. Gmkt social media posts (`gmkt-social-media-posts`)

One idea as LinkedIn, Instagram and TikTok variants, three hooks, alt text, "Ad" label where needed

Say: "run gmkt-social-media-posts", "write this week's social posts", "LinkedIn post for the brand", "Instagram caption", "TikTok caption", "make this post sound less like AI", "social media copy", "hooks for a post"

### 16. Gmkt short video script (`gmkt-short-video-script`)

Opening hook, beat-by-beat script, shot list, on-screen text and captions, edit notes

Say: "run gmkt-short-video-script", "script a reel", "TikTok script", "Instagram Reels script", "shot list for a short video", "video idea for social", "what do we film", "storyboard a 30 second video"

### 17. Gmkt email newsletter (`gmkt-email-newsletter`)

Three subject lines with preview text, body, one call to action, plain-text version, a subject line test

Say: "run gmkt-email-newsletter", "write the monthly newsletter", "email newsletter template", "subject lines for our email", "Mailchimp email copy", "our newsletter gets no opens", "email campaign copy", "subject line A/B test"

### 18. Gmkt landing page copy (`gmkt-landing-page-copy`)

Hero line, problem, benefits, sourced proof, objections and FAQ, call to action, claim list

Say: "run gmkt-landing-page-copy", "write a landing page", "landing page copy from this product sheet", "campaign page copy", "hero line and benefits", "sales page copy", "FAQ for the page", "problem agitate solution"

### 19. Gmkt seo content brief (`gmkt-seo-content-brief`)

Target query, search intent, outline from real questions, title and meta description, internal links, draft

Say: "run gmkt-seo-content-brief", "write a blog post for SEO", "SEO content brief", "blog brief template", "what keyword should this post target", "meta description and title tag", "SEO article outline", "content brief for a writer"

### 20. Gmkt metrics readout (`gmkt-metrics-readout`)

Each metric defined in plain words, change against last period, what it cannot tell you, questions before reporting

Say: "run gmkt-metrics-readout", "explain my GA4 numbers", "what does engagement rate mean", "which metrics matter", "read my social analytics", "make sense of this dashboard", "compare this month to last month", "is this number good"

### 21. Gmkt monthly report (`gmkt-monthly-report`)

Bottom line first, results against objectives, what worked with evidence, next month's actions, the decision

Say: "run gmkt-monthly-report", "write my monthly marketing report", "marketing report template", "monthly report for my manager", "KPI report", "summarise this month's marketing", "turn my numbers into a report", "what should go in a marketing report"

### 22. Gmkt ab test plan (`gmkt-ab-test-plan`)

Test ideas ordered by ICE, one hypothesis, one variable, metric, duration, decision rule written first, result log

Say: "run gmkt-ab-test-plan", "what should we test next", "A/B test plan", "write a test hypothesis", "split test ideas", "ICE scoring", "how long should my A/B test run", "log my test results"

### 23. Gmkt proof project plan (`gmkt-proof-project-plan`)

A real brand from public information, a two-week scope, which skills to run, what you will not claim, sources

Say: "run gmkt-proof-project-plan", "I have no marketing experience to show", "plan a portfolio project", "spec campaign for a real brand", "how do I get experience without a job", "project for my marketing portfolio", "pick a brand for a practice campaign"

### 24. Gmkt portfolio case study (`gmkt-portfolio-case-study`)

Brief, insight, idea, what you made, what you would measure, what you learned; one page and a slide version

Say: "run gmkt-portfolio-case-study", "write up my marketing project", "portfolio case study", "turn my project into a portfolio piece", "case study for my interview", "make my spec campaign readable", "portfolio slides"

### 25. Gmkt how i used AI (`gmkt-how-i-used-ai`)

Tasks you gave Claude, briefs used, what you checked and changed, what you did yourself, a three-line version

Say: "run gmkt-how-i-used-ai", "how do I say I used AI", "should I hide that I used AI", "AI use statement for my portfolio", "explain my AI use in an interview", "AI disclosure for my project"

### 26. Gmkt portfolio post (`gmkt-portfolio-post`)

One moment from the project in your words, what you made, the AI note in one line, no brand tagged as a client

Say: "run gmkt-portfolio-post", "post about my portfolio project", "share my marketing project on LinkedIn", "LinkedIn post for my case study", "how do I post my spec campaign", "make my project visible to recruiters"

### 27. Gmkt job ad decoder (`gmkt-job-ad-decoder`)

Tasks and tools in the ad, must-have against nice-to-have, your real evidence per line, gaps and how to close them

Say: "run gmkt-job-ad-decoder", "decode this job ad", "can I apply for this marketing job", "what does this ad actually want", "am I qualified for this role", "match my experience to this job description", "which marketing jobs should I apply for"

### 28. Gmkt marketing cv (`gmkt-marketing-cv`)

Bullets as task, tool and outcome from real experience, a projects section, a true tools line, two-page layout

Say: "run gmkt-marketing-cv", "marketing CV", "graduate marketing CV", "rewrite my CV for marketing", "marketing assistant CV", "tailor my CV to this job", "my CV says nothing", "CV for a marketing internship"

### 29. Gmkt marketing cover letter (`gmkt-marketing-cover-letter`)

Why this brand with two specifics, one proof story, an honest line on AI, in your own voice

Say: "run gmkt-marketing-cover-letter", "marketing cover letter", "graduate marketing cover letter", "cover letter for marketing assistant", "why do you want to work for us", "my cover letter sounds generic", "tailor my cover letter"

### 30. Gmkt marketing task prep (`gmkt-marketing-task-prep`)

Task brief decoded, plan and timing, practice on a sample brief, critique of your own draft, rehearsal questions

Say: "run gmkt-marketing-task-prep", "marketing take-home task", "assessment centre case study", "marketing case study interview", "prepare for a marketing presentation task", "practise a marketing brief", "critique my task draft"

### 31. Gmkt interview questions (`gmkt-interview-questions`)

Likely questions from the ad, STAR stories from real experience, a mock interview, feedback on your answers

Say: "run gmkt-interview-questions", "marketing interview questions", "graduate marketing interview", "mock interview for marketing", "STAR answers for marketing", "what campaign do you admire", "how do you use AI interview question"