What these skills are
A weekly LinkedIn hour, as installable Claude skills.
This is Claude for the part of selling your own expertise that is not a proposal: saying who you help and what you believe, making a profile a buyer can act on, finding the ideas already sitting in your calls and your talks, and getting them written down in words that are actually yours.
The skills follow the arc in the order the work happens, in seven stages, and each stage hands a named artifact to the next. Your point of view hands over the ideal client profile, the buying situations, your three beliefs and the one-sentence positioning. The profile hands over your headline, your About section, your Featured items and the recommendations you ask for. Finding the ideas hands over the founder interview notes, the client questions log, the repurposing plan and the idea bank. Writing in your voice hands over the voice guide, the memo draft, the AI tells check, the claim and permission check and your AI use statement. The formats hand over the project story, the lesson learned, the opinion post and the carousel. Comments and conversations hand over the warm list, the comment angles, the connection notes and the opener. The weekly rhythm hands over the calendar, the 60-minute routine and the conversations log — and the monthly review picks the one change for next month.
The red line: Claude finds the idea in your own work and checks the draft against your own voice. It never invents a story, client, number or opinion, and it never posts, comments or messages for you.
Nothing is scraped, automated or sent for you. Every idea, story and number comes from your own work with its source named: the claim check traces each one and records whether the client agreed to it being public, for this channel. Client details stay out unless they did.
Nobody is scored. The warm list says how well you know someone in your own words, never their worth, and you pick every person you write to. No pods, no engagement bait, no automation — in line with LinkedIn's own rules.
Each skill is one method or one artifact: the inputs it needs, where it breaks, a fixed output template, a finish line and the next skill to run. Where a skill fits a Claude surface — a Project to keep your voice guide and idea bank together, Claude Docs for the longer documents, a Google Sheet for the conversations log — it says so.
Mechanically, each skill is one folder with a SKILL.md file. The 29 are grouped into the seven stages, and each one gives full value on its own: run one, run a stage, or work the arc through from your point of view to your first logged conversation.
Download all 29 skills. One zip: ready-to-install skill zips, readable SKILL.md files, and the sources behind every method. Free, no signup. Download the zip · Browse on GitHub
The 29 skills you get
The set follows the arc of a LinkedIn practice, in seven stages: your point of view, a profile that sells, finding the ideas already in your work, writing in your voice, the formats — then the comments and conversations, and the weekly rhythm that tells you whether any of it brought work.
1 · Your point of view
1. Ideal Client Profile
Use when: You post about everything because you never wrote down who you help
Output: Situations your best clients were in, the job they hired you for, their words, who you are not for
2. Buying Situations Map
Use when: You want to come to mind when the need arrives, months before anyone shops
Output: Moments a buyer starts needing you, the ones you can speak to, one post theme each
3. Point of View Statement
Use when: You have opinions in meetings and none on LinkedIn
Output: Three beliefs, the shift behind each, evidence from your work, where you might be wrong
4. Positioning Statement
Use when: Your answer to “what do you do?” changes every time
Output: One sentence in three versions, the project behind each, words to drop
2 · Profile that sells
5. LinkedIn Headline
Use when: Your headline is a job title and buyers cannot tell why to talk to you
Output: Five headline options, buyer search words, the read-aloud test
6. LinkedIn About Section
Use when: Your About reads like a CV
Output: First two lines, the problem, how you work, two proofs, how to start a conversation
7. LinkedIn Featured Section
Use when: A referred buyer lands on your profile and finds nothing to read
Output: Three to five items chosen, one line each, what to make when one is missing
8. LinkedIn Recommendation Request
Use when: Clients who loved your work never said so in public
Output: Who you choose to ask, a short ask naming the project, a reminder of the work
3 · Find the ideas
9. Founder Interview
Use when: You sit down to post and have nothing to say
Output: Questions about your week, your answers word for word, two ideas worth a post
10. Client Questions Log
Use when: You answer the same question in every call and never in public
Output: Questions clients actually asked, the question behind each, which deserve a public answer
11. Content Repurposing Plan
Use when: You gave a good talk and nothing came of it online
Output: Separate ideas inside a talk or article, one post per idea, publishing order
12. Idea Bank
Use when: Ideas come in calls and are gone by Monday
Output: One idea per line with its source, buying situation, format and status
4 · Write in your voice
13. Personal Voice Guide
Use when: AI drafts sound like everyone and you cannot say what “like me” means
Output: Tone dimensions, “I am X but not Y” lines, your words, words you never use, rhythm
14. Voice Memo to Post
Use when: You think out loud far better than you write
Output: A post from your own spoken sentences, every added word marked
15. AI Tells Check
Use when: The draft is fine and does not sound like you
Output: AI tells flagged by type, read-aloud test, a suggested cut for each flag
16. Claim and Permission Check
Use when: The post names a project, a result or a client line
Output: Every story, number and quote traced to a source, client permission recorded, do-not-claim list
17. AI Use Statement
Use when: Someone asks “did AI write this?” and you want an honest answer ready
Output: How you use Claude in your writing, as one line and one paragraph
5 · Formats
18. Project Story Post
Use when: You did good work and nobody outside the room knows
Output: One moment from a real project, what you did, an ending that is a plain fact
19. Lesson Learned Post
Use when: Your most useful lesson this quarter came from a mistake
Output: What you planned, what happened, why, what you do differently now
20. Opinion Post
Use when: You disagree with advice your clients keep hearing
Output: A dated news hook, your thesis, three points, the best counterargument
21. LinkedIn Carousel
Use when: A framework you use with clients deserves a version people can save
Output: Six to ten text slides, one idea each, exported as a PDF document post
6 · Comments and conversations
22. Warm Conversations List
Use when: People react to your posts and you never follow up
Output: Up to ten people you choose, how well you know each in your words, the reason to talk
23. Thoughtful Comment
Use when: “Great post” says nothing and you want to be known
Output: Two or three angles for a post you chose, the facts you would add
24. Connection Request Message
Use when: You met people this week and a blank request will be ignored
Output: One short note per person you met, the real context, no pitch
25. Conversation Opener
Use when: A good comment thread ended at “thanks”
Output: The reason to write, two or three points, an easy way to decline
7 · Weekly rhythm and what to measure
26. Content Calendar
Use when: You post in bursts, then disappear for a month
Output: The month at a glance, one to three posts a week, the hours it costs, a rule for skipped weeks
27. Weekly LinkedIn Routine
Use when: LinkedIn falls off the week first
Output: A 60 minute checklist, what Claude prepares, what only you do
28. Conversations Log
Use when: You cannot tell whether LinkedIn brings work
Output: Each conversation started, where it came from, the next step and date
29. Monthly LinkedIn Review
Use when: A month has passed and you are about to judge it by likes
Output: What started conversations, what stayed silent, stop, start and continue, one change
Where to start, and how the skills chain
Start with your point of view. Everything downstream reads it: the headline and About section say it in a buyer's words, the buying situations become your post themes, and the claim check knows which projects you are allowed to name. After that there is no compulsory sequence — bring the thing that is in front of you. You just gave a talk? Start at the Content Repurposing Plan. The draft reads like everyone else? Run the AI Tells Check. An hour on Friday and nothing planned? Run the Weekly LinkedIn Routine. Every skill lists the inputs it needs, so it tells you when the stage before it is the one that is actually missing.
They chain. flink-ideal-client-profile and flink-buying-situations-map name who you help and the moments they need you, flink-point-of-view says what you believe and flink-positioning-statement puts it in one sentence; flink-linkedin-headline, flink-linkedin-about-section, flink-featured-section and flink-recommendation-request turn that into a profile a buyer can act on. flink-founder-interview, flink-client-questions-log and flink-content-repurposing find the ideas already in your week, and flink-idea-bank keeps them with their sources. flink-voice-guide describes how you actually write, flink-voice-memo-to-post gets a draft out of you talking, flink-ai-tells-check and flink-claim-check keep it yours and true, and flink-ai-use-statement gives you an honest line when someone asks. flink-project-story-post, flink-lesson-learned-post, flink-opinion-post and flink-linkedin-carousel are the formats. flink-warm-conversations-list picks the people, and flink-thoughtful-comment, flink-connection-request and flink-conversation-opener are what you say to them. Then flink-content-calendar plans the month, flink-weekly-linkedin-routine is the hour itself, flink-conversations-log records what came of it and flink-monthly-review picks the one change.
The sources behind each method are in resources/evidence-and-sources.md, inside the pack.
Setup guide
- Download the pack. One zip: an install folder with 29 ready-to-upload skill zips, a skills folder with the same 29 skills as readable SKILL.md files, and resources/evidence-and-sources.md, which names the source behind every method and where it stops.
- Install your skills. In Claude Code, add the marketplace and install authentic-linkedin-presence-pack, and all 29 load at once. In Claude, turn on code execution in Settings, then Capabilities, then go to Customize, then Skills and upload one zip per skill from the install folder. Prefer working from files? Add the SKILL.md files to your Project knowledge instead; it works, just less cleanly. Keep client names and call notes out of Claude memory.
- Start with your point of view, then one post. Run the Ideal Client Profile and the Point of View Statement, so every later skill knows who you are writing for and what you believe. Then build the voice guide from a handful of your own old posts and emails, and take one idea from the Founder Interview all the way through a format, the AI tells check and the claim check. Each skill lists the inputs it needs and names the next skill to run, so one post turns into the rhythm on its own.
Where to start
| Your situation | Skill to run |
|---|---|
| You post about everything because you never wrote down who you help? | Ideal Client Profile |
| You have opinions in meetings and none on LinkedIn? | Point of View Statement |
| Your answer to “what do you do?” changes every time? | Positioning Statement |
| Your headline is a job title? | LinkedIn Headline |
| Your About section reads like a CV? | LinkedIn About Section |
| You sit down to post and have nothing to say? | Founder Interview |
| You gave a good talk and nothing came of it online? | Content Repurposing Plan |
| AI drafts sound like everyone and not like you? | Personal Voice Guide |
| The post names a project, a result or a client line? | Claim and Permission Check |
| People react to your posts and you never follow up? | Warm Conversations List |
| LinkedIn falls off the week first? | Weekly LinkedIn Routine |
The quality bar
Every skill in the pack holds the same standard:
- One method, applied properly: each skill runs the real steps of its method — the ideal client profile, the buying situations map, the voice guide, the claim and permission check — not a generic gather, analyse, recommend
- Your words, kept: drafts keep your own sentences, and anything Claude adds is marked for you to keep or cut. The AI tells check flags and suggests a cut; it never rewrites
- A source for every claim: every idea, story, number and quote comes from your own work, traced to where you said it, and client details stay out unless the client agreed, for this channel
- It tells you where it breaks: every skill lists the inputs it needs, says when not to use it, and names the next skill to run
- Nobody is scored: the warm list says how well you know someone in your own words, never their worth, and you pick every person you write to
- Nothing automated: no scraping, no pods, no engagement bait, nothing scheduled or sent on your behalf, in line with LinkedIn's own rules
- Honest about AI: the AI use statement is yours to publish, and the point is a draft that sounds like you rather than one that hides where it came from
- Success is conversations started, logged by you, not likes or reach
- The red line: Claude finds the idea in your own work and checks the draft against your own voice; it never invents a story, client, number or opinion, and it never posts, comments or messages for you
Who made this
Polar Bear is a people ops consultancy for human-size teams (20 to 200 people). Built by ex-McKinsey founders with a dream to make AI work for People, not instead of them. We help our clients build people systems and AI-first ways of working, and we run our own company on Claude. This pack is the free, self-serve version of how we work.
This pack is for the person whose name is on the work. If you run a firm and want your partners and consultants showing up this way — AI carrying the overhead so people do the part only people can do — that's what we build with clients.
Meet Pauline. Bring the stage you are stuck on and we will pick the skills for it. Book a 30-minute call · Pauline on LinkedIn
Install in Claude Code
Two lines, and every skill in the pack loads at once.
/plugin marketplace add polar-bear-org/claude-skills /plugin install authentic-linkedin-presence-pack@polar-bear-skills
Using Claude on the web instead? Download the zip and upload each skill from its install folder under Customize → Skills.